Want to tell a story through environmental experiences? - walk through the works of INSITE’s exhibition
designers. They deftly curate their spaces bringing multiple disciplines together that inform, entertain
and inspire us.Space makers, graphic designers, lighting experts, digital technologists, fabricators;
each one demonstrating a mastery that explores ground breaking designs… all orchestrated by none
other than the Masters of Design!!
Watch the passion with which Akshat Bhatt’s Make in India pavilion at Hanover Messe 2015 has been put
together. Cultural symbols, vibrant colours, concepts that bring together the ancient Indian principles
and the zeitgeist of our times, both converging into a magnificent illusion while meandering through.
Ishan Khosla and Shirley take you through a slice of history which reflects social hierarchies in our
ancient past between merchants, business men and ordinary mortals. ‘Trade Routes’, an installation
commissioned by ISB, Hyderabad uses wooden toysand miniature paintings to tell their story.
They call it the fourth dimension!!.... a brilliant use of motion graphics and optical illusion made Design
Factory a name to reckon with. The Gateway of India was transformed into a huge living canvaswhere
its architectural features were wrapped with extra flair…as Saurabh says, “the artefact became the
backdrop, the digital presentation the protagonist and the physical space the interface”.
The Living Dying theory…. Shell Mycelium curated by Asif Rehman and Giombattista Arredia at the
Kochi Biennale talked of a concept that makes for a ‘temporary permanence’, the curious mix of
opposites!!This needs to be seen and read to be believed…an exhibition that holds space at a givenpoint
of time and inflicts destruction on its physical existence with time. Brilliant concept!
Kahani Design works by Palsule and Madhok brings to life ideas inspired through conversations and
research. They look at exhibitions as “a medium of exchange between institution and audience….
making the exhibition process an iterative journey”. Meroform was equally noteworthy in curating the
exhibition of green building practices.
Lastly Rahul Mehrotra’s work on the Kumbh Mela set the mood for an exhibition experience at the
Venice Biennale. Be curious and step inside to enjoy it. Watch the strategies he has utilised to make the
experience real and life like! And you have many more pages that may trap your eye!!
Cheers! Hope you find the February issue informative and worthwhile!