A STITCH IN TIME…!
Have you heard this proverb? Or should I ask; haven’t you? That is what is
special about proverbs; you wouldn’t have heard about it until somebody
reminds you and helps you recollect that you have. Pearls of wisdom buried
so deep below the sea beds of our conscious and subconscious minds that
you don’t realise it is there. Crazily rhymed with an archness and oddness
to make some weird sense even while it doesn’t, proverbs come back to us
only much later when you are caught in equally crazy situations…like me
I am referring to the ‘editing’ happening for the IIID- NDTV GOOD TIMES to ensure that mission ‘Taking
Design to the Masses’ reaches all our viewers precisely every Saturday at 7.00 pm. Believe me, these are
not such GOOD TIMES here in the editing chair. For one, the kinds of activities that have happened at
each Chapter / Centre are so amazing that each can be an episode in itself. However, we just have 11.5
minutes to portray those wonderful battles on the Ground. Well NDTV experts insist that to capture
nationwide general viewership we need to have a general segment running parallel, and thus we embark
on a series of panel discussions on twelve most relevant topics concerning Design and the Masses. Well,
it seems to be the biggest mistake ever!
But then this mistake is worth attempting; more than worth so. Twelve select missile topics, which can
penetrate deep into our understandings of Designing for the Masses, 60 subject experts + 1 challenged.
(I look exactly that besides great guns like Jaya Jaitley, Rajiv Sethi, and the lot. Somebody had to bell the
cat for IIID and the lot fell on me). The mistake specifically was because NDTV thought that Designers
are absolute fools true to the popular belief ‘lot of talk and no content’. Their instructions for the shoot
were simple. One and a half hours of discussion for 11.5 minutes of airing time. Gosh! These discussions
are power packed and need a minimum of an hour, which is required to be edited to 11. 5 mins. Snipping
off even the slightest pauses, cutting bits from here and there and stitching it together for each panellist
for a smooth, seamless and comprehensive discussion! Impossible! Pain in the…say neck! That is what
it has given me.
Well, folks never thought I would be doing tailoring any day. But jokes apart, this is the best thing which
can happen to IIID. Indeed ‘A stitch in time’! Suddenly the proverb is so full of meaning! This stitch
brings together our entire campaign for ‘Taking Design to the Masses’ across territories intellectual and
geographical to weave a layered fabric rich with glimpses of our efforts and ideas put together in an
unparallel way. A story knitted by all of us and the 1.2 billion people of this country. I must say IIID has
made ‘the best stitch ever in time to be frozen as a special moment in time’.