Experiential Aesthetic

An experience center designed by Ar. Pallavi Anchuri, co-founder of ADW, Hyderabad
Published in: Mar, 2025
Category : INSITE SPOTLIGHT
Written By : Ar. Navya Raj
Images : Courtesy ADW, Hyderabad
Founded in 1996 by Ravi and Pallavi Anchuri, Anchuri Design World (ADW) has built a reputation for its innovative approach to architecture and interior design. With a strong foundation in both engineering and architecture, the firm delivers projects that are functional, aesthetic, and deeply rooted in craftsmanship. Over the years, ADW has worked across various sectors, from residential and commercial spaces to institutional and healthcare projects, always focusing on creating holistic design solutions. Ar. Pallavi Anchuri’s ability to experiment with styles, materials, and spatial experiences is evident in the Natural Stone Experience Centre – Inch by Inch – featured here.

The ADW philosophy revolves around understanding the client’s vision and transforming it into built reality. This expansive 60,000 sq. ft. experience centre in Hyderabad is designed to redefine the way natural stone is perceived, explored, and appreciated, offering visitors an immersive journey through materiality, craftsmanship, and innovative presentation.

The vision behind the project was to create a space that balances industrial functionality with a luxury experience, moving beyond the conventional showroom format. The aim was to elevate stone from a raw material to an artistic expression, showcasing its versatility in architecture and interiors. Sustainability played a crucial role in the design approach, with locally sourced sandstone and black Kadapa stone forming the structural and aesthetic backbone of the project. By using regional materials and energy-efficient solutions, the centre seamlessly integrates sustainability with design innovation.

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