The ADW philosophy revolves around understanding the client’s vision and transforming it into built reality. This expansive 60,000 sq. ft. experience centre in Hyderabad is designed to redefine the way natural stone is perceived, explored, and appreciated, offering visitors an immersive journey through materiality, craftsmanship, and innovative presentation.
The vision behind the project was to create a space that balances industrial functionality with a luxury experience, moving beyond the conventional showroom format. The aim was to elevate stone from a raw material to an artistic expression, showcasing its versatility in architecture and interiors. Sustainability played a crucial role in the design approach, with locally sourced sandstone and black Kadapa stone forming the structural and aesthetic backbone of the project. By using regional materials and energy-efficient solutions, the centre seamlessly integrates sustainability with design innovation.
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