INSITE STORY

The Indian Oeuvre

Tracing a fascinating design journey from The Orange Lane to Peacock Life by Shabnam Gupta

Artist-interior designer-entrepreneur Shabnam Gupta has been a well-known name on the Indian design scene for more than two decades; her designs marked by a maximalist contemporaneity deriving from the traditional Indian aesthetic. Her furniture and décor store takes a step further; offering homeowners an opportunity to pick up pieces that fit their spaces. The Peacock Life philosophy strongly fuses Indianness with contemporary styles and focuses on giving each piece an individuality – either through materials, art, craftsmanship, or design. Check out the stunning collections of handcrafted, bold, and timeless furniture pieces.

INDIAN INSIGHT

Art In Furniture

The cusp of art and design in the studio of A Cube Inc, Ahmedabad

Anuj and Anand Ambalal, sons of renowned artist Amit Ambalal established a design studio A Cube Inc. in 2004. The Ahmedabad-based studio crafts bespoke wooden furniture - experimenting at the cusp of art and design. At A Cube Inc., asking questions is considered integral to the design process, and helps not only in arriving at successful design solutions, but also in keeping the process fun. Though the brothers spend a lot of time on the ideation phase, they passionately believe that the best design decisions come from creative intuition.

INSITE INTERACTION

Creative Intersections

Conversation with Adam Markowitz

Adam Markowitz, a Melbourne-based architect and furniture designer, established markowitzdesign – an interdisciplinary design studio in 2014. With a background in architecture, Markowitz has studied design & craft in Melbourne (The University of Melbourne), Hobart (The University of Tasmania), The Netherlands (TU Delft), Denmark (The Royal Danish Academy of Fine Arts) and the Center for Furniture Craftsmanship, Maine USA. The studio’s work – reflecting the intersection of modern digital processes and traditional methods of craftsmanship - is marked by a sustainable, non-disposable approach to design; intending that the designed products should last generations, and not end up polluting the planet. Markowitz has taught Architecture and Design at the Melbourne School of Architecture, and Design at the Center for Furniture Craftsmanship, Maine USA.

DESIGN INSIGHT

Handcrafted With Love

Sreejith Pathangalil's Dtale Decor furniture

Sreejith Pathangalil of Dtale Décor shares his interesting journey into the world of luxe interiors – and more particularly furniture. The fine arts graduate turned designer turned entrepreneur started his first interiors fit-out store in 2015 in Kochi – with a vision to produce skilfully crafted and highquality furniture pieces for the Indian consumer. Dtale continues to push the boundaries of luxury furniture with the launch of its first showroom outside Kerala, in Bengaluru. Opened on October 5th, this flagship store is a celebration of the brand’s evolution, blending the finest aspects of craft and comfort into a single, immersive experience.

MANUFACTURER'S INSIGHT

Growing Organically

Sharing Bonton Technomake's success story

Since 1994, Bonton has been offering functionally sound and aesthetically pleasing turnkey furniture solutions in the market categories of workspace, education, and retail. The Indore-based company is a pioneer and market leader in its domain. Mr. Vinod Bapna, Managing Director, Bonton Technomake (P) Ltd. is also the president of Indore Furniture Manufacturers and Traders Association as well as holding chair of IGBC Indore chapter In conversation with Insite, Mr. Bapna shares his vision for the future of the furniture industry in India.