Launched a decade ago, Jewell Paints focused creating low VOC paints with high performance. But the market demand has shifted from simple aesthetics to paints that deliver functional value; and the company has now incorporated Nanotechnology to meet these evolving needs. Mr. Nitin Jain, Co-founder and Director, Jewell Paints explains how Nanotechnology can redefine what paints can achieve in future.

With the world around us constantly evolving, especially in response to changing climates and environmental shifts, one sees path-breaking progress in the paints and coatings industry too. As per a recent market report, the paints & coatings market is valued at USD 194.5 billion in 2024 and is projected to reach USD 227.5 billion by 2029, growing at 3.2% CAGR from 2024 to 2029. One of the most significant developments in the coatings industry over the past ten years has been the growing demand for environmentally friendly features.

In India, the paint industry is undergoing a transformation driven by increasing urbanisation, infrastructure development, and government initiatives like the Smart Cities Mission.

While traditional paints serve aesthetic purposes, they often fail to deliver long-term protection or environmental benefits. Common issues such as fading, cracking, peeling, and the presence of volatile organic compounds (VOCs) have plagued the industry for years. VOCs, in particular, are a major environmental concern as they contribute to air pollution and pose health risks. Additionally, conventional paints may not offer sufficient resistance to weather, corrosion, or microbial growth, especially in climates as diverse as India’s, which range from tropical humidity to arid heat.

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